Title: Mannequin: Working Women in India’s Glamour Industry
Author: Manjima Bhattacharjya
Publisher: Zubaan Books
Genre: Gender Studies
Rating: 4 Stars
Can fashion and feminism ever go hand in hand? Hard to think of them together, right? Like the perfect bedfellows, isn’t it? And yet, lo behold, “Mannequin” by Manjima Bhattacharjya marries them and how! We are, in my opinion, quick to judge the fashion indsutry, without knowing its ongoings or caring to know about it. And the brunt of it all, whether you admit or not is borne by the women in the industry. Bhattacharjya through this book reflects on feminism and the beauty business and this is done purely through first-person narratives, insider stories, histories that have been buried long before and heavy research and subtext.
“Mannequin” looks at the 70 billion dollar industry at home and what it does and doesn’t do for the women who work in it. The recognition they deserve and do not get most of the time. Bhattacharjya with a very detailed view, traces the history of the fashion industrt – the role of women when it started in the 60s to what it is now and frankly as a reader I felt, not much has changed. The industry sadly still objectifies women instead of seeing and acknowledging their agency and talent.
At the heart of the book there are uncomfortable questions for sure but it is also a personal account of the author, the industry and its women. The writing at no point is pedantic. Yes it is data heavy but that is alright. The narratives and stories are told humanely and that is what is needed.
What role does fashion play in the entire feminist discourse? Does it have a role at all? What about the industry? What do the men of the fashion industry think? The author raises questions and answers are given – maybe not all the time but most of the time with solid research to back. “Mannequin” is the kind of book we always needed and finally got it.