Category Archives: Design

Read 3 of 2022. In Praise of Shadows by Jun’ichirō Tanizaki. Translated from the Japanese by Thomas J. Harper and Edward G. Seidensticker

In Praise of Shadows by Jun'Ichirō Tanizaki

Title: In Praise of Shadows Author: Jun’ichirō Tanizaki
Translated from the Japanese by Thomas J. Harper and Edward G. Seidensticker Publisher: Vintage Classics
ISBN: 9781784875572
Genre: Nonfiction, Design
Pages: 128
Source: Personal Copy
Rating: 5/5

I have always wanted to read this book, and #JanuaryinJapan made me get to it sooner than later. I must say though that I loved it through and through, no matter how outdated some of the ideas may seem in today’s time and age.

Tanizaki’s book is about shadows and light when it comes to Japanese architecture or the layout of a home, but it is so much more than that as well. It is about how we approach darkness and the significance we give to light. Tanizaki appreciates shadows and the role they play not only in aesthetically but also in our lives and what they say about us as people.

It is about how shadows are all-pervasive in our ordinary lives and thereby then extending to the ordinariness of living and what encompasses it. When Tanizaki speaks of woodwork, sliding doors, walls and the projection of shadows on them, Japanese houses, the traditional restaurants, candle lights, and Japanese toilets, it all fits beautifully and merges with the reality of living, where harshness of light is preferred to the understated beauty of darkness.

Japanese aesthetic got me then thinking of how we also live our lives – more tuned to Western aesthetics than the Oriental and perhaps that leads to more restlessness and anxiety. Like I said, the book does seem outdated when it comes to some concepts of space and light and shadow but overall, it is a wonderful primer on not just design but also on how to live in the modern age.

Books and Authors mentioned in In Praise of Shadows: 

  • Natsume Sōseki
  • Saito Ryoku
  • Kôtei
  • Takebayashi Musôan
  • Pillow of Grass by Nastume Sōseki
  • Some Prefer Nettles
  • The Makioka Sisters
  • The Key
  • Diary of a Mad Old Man
  • The Mother of Captain Shigemoto
  • Seven Japanese Tales by Howard and Hibbett
  • The Tale of Genji
  • Susan Sontag

 

Judge This by Chip Kidd

Judge This by Chip Kidd Title: Judge This
Author: Chip Kidd
Publisher: Simon and Schuster, TED Talks
ISBN: 9781471138928
Genre: Motivation, Inspiration, Design, TED Talks
Pages: 134
Source: Personal
Rating: 5/5

I have always loved and admired book covers designed by Chip Kidd. He is one designer who keeps things minimalist and yet does not make it vague for the reader. Vague in the sense that the reader can get a certain idea of the book by looking at the cover and that’s how we do it anyway, don’t we? We judge the book by the cover and sometimes it is the only thing to do when more information about the book is just not given or when the eye just lands on the cover the very first thing (but of course).

Judge This - Image 1

“Judge This” by Chip Kidd is about judging or about the way we judge. It is also about how we look at daily objects and what purpose or role they play in our lives. Kidd takes all relevant instances from his life as a book cover designer (what a cool, cool job to have) and analyzes the way we see objects.

Judge This - Image 2

(This image for the cover of Oliver Sack’s book for instance came from a regular eye-testing chart)

Kidd creates a continuum, a horizontal line that goes from clarity to mystery, rating various elements of daily life according to how much effort it takes to understand them. He measures images in the book from extreme clarity to mysteriousness and how that is detrimental in so many ways.

Judge This - Image 3

There are images on almost every page, accompanied by a narrative of how Kidd sees it and how he used it later for his books. This is also a part of the TED Series and I am sure that the TED video would be just as great. Kidd’s writing is simple, direct and clear. That is the major reason why the book works on so many levels.

“Judge This” will make you look at design, logo and brand imagery more carefully. It will also make you look at book covers in a unique manner. A read that I would for sure highly recommend.

Affiliate Link:

Buy Judge This

Here is the video of the TED Talk: