To celebrate the publication of this epic tale, Pan Macmillan India has tied-up with Costa Coffee India for a special promotion for Ken Follett fans. Under this promotion all readers who purchase the Pan Macmillan edition of the book will receive a voucher with a scratch coupon and will stand a chance to win a cup of Costa Coffee. This exciting offer is valid across all Costa Coffee outlets in India. But the offer doesn’t stop here! Each reader also gets a chance to win book hampers worth Rs. 10000/-, Rs. 5000/- and Rs. 2500/- when they buy this edition of the book.
For more details visit: https://www.facebook.com/PanMacmillanIndia/app_208195102528120
There is more exciting news in store for Ken Follett’s fans across the world. Pan Macmillan has also launched an ambitious digital storybank, offering Ken’s fans the chance to honour and commemorate their families’ experiences of living through the war.
Fans will be required to upload their stories on to the map-based app based on Ken’s facebook page, where they will also be able to read and listen to exclusive sample material from Winter of the World – tantalising glimpses of how Ken’s characters’ lives are also overtaken by the war. A selection of stories will then be published in a Winter of the World spin off ebook, due for publication in 2013, with all profits generated donated to charity. The app also allows lucky fans to get their hands on exclusive material from the book, such as signed mini samplers, a framed cover print and numbered, limited edition proofs.
The promotion will be supported by multiple marketing activities and extensive digital advertising in UK.
The app will have a huge global reach as Ken Follett’s publishers in the US, Penguin join with Pan Macmillan in this exciting project, which was launched on Thursday 23rd August 2012.
In Winter of the World, five fictional families live out their destinies as the world is shaken by war and tyranny. Now, Pan Macmillan invites Ken Follett’s digital fan community to take part in a project that illustrates exactly how real life families were also affected by the biggest upheaval of the 20th century.
Here is a book trailer: